I made a series of character posters that I posted to my social media. This was an idea that I planned on doing for while and now that I have edited stills, I was able to crop out the characters from them to make these posters. It's important to me because I feel like this movie is an ensemble piece, and I want each character and actor to have their time to shine in the marketing. I gave each character a unique text logo, which is something you see a lot of in comic books when a character is seen for the first time. I kept the spiral pattern from the main poster as I wanted to have consistency with the marketing and it created a great affect visually, drawing the eye inward towards the character. I also gave each character a combination of two colors for the spiral. I needed to make sure that the colors matched both the character's costume and logo, while still contrasting enough to make the logo readable.
Lastly, I added the names of the actors playing the character and the Abnromals logo to the corner, to keep brand consistency and remind people of what this is all promoting. These are some of my favorite things that I've made for this project.
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