A lot of stuff is happening in the world of social media for The Abnormals. First, I posted the first look images for the film last Wednesday, three stills that I felt would get people excited and most importantly make them want to know more. The last of the three gave my page's followers there first look at The Abnormals in costume, and the costume reveal is big moment for any superhero movie's marketing. It means things are serious now, like a message that says "yeah, get hyped, cause it's happening".
On that day, I also did something really crazy. Let me run you through my process. At the end of the film, there's a montage of footage of villains who escaped from prison. The idea was that this would allude to how comic books often end on cliffhangers while allowing more of my friends to have roles in the film. Now initially I was going to send a message to my summer break theater group chat, but I realized that that would exclude people from my school who may want to participate, as well as the people who don't frequently check WhatsApp. I would get the message sent to more people if I used Instagram, I thought. I considered that I should send it on my personal Instagram story, and that gave me an idea. What if I posted on the film's social media page, and made it a public offer? That idea is insane and also brilliant! Not only would I get more eyes on the post, I would be getting audience involvement and cultivating a fan base for the film. I made a post detailing how to film and send me a video that would be included in the film. At the moment I have received no responses, however some of my friends have said that they are interested. I love how this will make the movie feel even more like a community effort. Plus, if I am to get pretentious for a minute, I like to think that community involvement through the internet like this may be a part of the future of cinema. At least in my opinion, it should be. Imagine every movie has a call for people to submit art that will be shown in the movie, a call for any person to lend their voice to a computer generated character, a call for people to be credited for a digital double of themself that appears in the background, there's a lot of possibilities for this.
Lastly, today I posted the official poster for the film. I made it through editing a screenshot from the film, adding this spiral background that appears in the film itself at a few points that matches the green and blue color scheme I've been using, and added the tagline, release date, and the cast and director information. I'm really happy with how it turned out. I posted two versions of it, one with the credits and other info, and one with just the image and title. I did this because if for any reason someone wanted to save the poster to their phone, they should have the option to have a version without the clutter of text if they so please. Again, I'm really trying to appeal to young internet users and how they consume content, and one of the many things I know about them is that they like things that are to the point, hence the simpler version of the poster.